Day #19 Call to action buttons: 5 psychology tips to increase conversion

Day #19 Call to action buttons: 5 psychology tips to increase conversion

The article talks about color psychology which has always somewhat irritated me as a designer, the worst is when you have management who has looked at color psychology and then completely bans the designer from using certain colors. This color wheel used illustrates that each color has positive and negative connotations. For me that is what every color is, and it is viewing the design and determining with an unbiased approach to the word associated with the color if it portrays that or not. A clear example of this would be red, which can symbolize love but also danger or blood

Visual psychology

The article brings up an interesting concept, that buttons which have rounded corners draw attention towards the center, where as square edges draw the attention outside the shape. The resource referred to is mentioned, and I will try investigate this for another post to dive a little deeper into the concept, (Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648).

Wording psychology

Keep it simple

Be clear: possibly include direct text of what the button does

Speak the users language: I have personally started doing this by listening to radio stations that I know my market listens to as well as following social media influencers that are popular in that market

Free: This word Is over used though, and as someone that worked at an online gambling company I really got tired of seeing this word. However, given the right situation it can be a valuable strategic decision to use this word

Consider:

-Concise explanations of benefits

-Social proof: showing sign ups, orders others are making; I often notice this on online shopping sites. They do this to make the site seem more trustworthy, I also have a suspicion that sites look at your location and possibly pull locations that are in your country without actually have any sales, to create false security.

-Free: no need for an explanation for why this works

-Specific wording: Making it personal, dependent on the user. I personally think this would change if it was a B2B experience being conceptualized or monitored but more on that later!

Bye for now!

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