Day#63: Designing A Fantastic UX With Psychology (part 1)

Day#63: Designing A Fantastic UX With Psychology (part 1)

Hi everyone! I decided to do a post on a video I recently watched on psychology of UX design and thought I would share my findings

  • The speaker discusses how stats can show users use their phone a lot when they are watching TV
  • He mentions stats collected on a judicial system which noted that data changed at a certain period of the day consistently, the data had patterns of negative feedback from participants and it was a consistent variable during lunch time. Basically everybody was hungry so they were grumpy about opinions and decisions they made..
  • He then brings up another interesting topic, that the Maslow’s triangle that so many people have believed, is incorrect. I enjoyed the way he explained it saying that cultural and demographic differences can change the hierarchy.
  • He mentions an example of a study conducted with jam, where alternate weeks had different amounts. The amounts alternated between 6 and 30, the weeks that consistently sold more were the weeks when the stall had 6 types of jams. However when conducting surveys people said they would buy from a stall that had 30 examples. This shows how surveys can be tricky when conducted and can display false data in relation to peoples actual behaviour
  • Hicks law: this can be best explained by people needing less options to make decisions, he then uses an example of a different nature. Wikipedia having a text field with two options “Go” and “Search” this makes it too difficult for users to understand what clicking each button would mean, putting unnecessary strain on the user which can be prevented
  • He discusses how we as humans use pneumonic mechanisms to remember facts, for example when turning a screw “Righty tighty, lefty loosey”
  • The example of the lock screen for IOS and Android is mentioned, for example IOS uses a numerical keypad unlock function. Whilst Android uses a motion unlock pattern. Majority of western users start their sequence irrespective of platform on the top left, this is because we are taught to read from the left.
  • Top right on websites is often where procedural functions exist, i.e. search bars etc.

This video is really informative so I am going to split it into two posts, there are so many points mentioned that I would love to go into more detail on. For example Hicks law is something I believe in very firmly, nothing worse than having multiple options that confuse the user. Looking forward to sharing more on this video with you in the next post. Until next time!

Bye for now!

Leave a Reply

Your email address will not be published. Required fields are marked *