Day#87: Your design is not a miracle, it is the outcome of extensive research

Day#87: Your design is not a miracle, it is the outcome of extensive research

Something a lot of a designers struggle with is understanding that the work they do, can and should go through a process of criticism. I have also been one of these designers before, my issue being with abstract and emotional changes from those who approve. The problem is when changes are based on if something doesn’t feel right, then a designer simply feels as if they are constantly walking on eggshells, unsure of how to move forward . This is why I love UX, there are no maybes and once you have done enough research you can back your project up with a lot of sound data.

Granted there are other factors to be considered like the way in which the project was briefed, and is feedback constructive and implicit in the changes required. Often because creative is dealing with departments who are not also creatives we get reverts like “Make it pop” or “We want something more powerful… BUT with less colour” These abstract changes make it difficult for creatives to then implement the changes requested. Often designers need to be able to be familiar with these types of words and what they mean to the person communicating them. I have learnt from experience that showing examples and asking as many questions as possible helps with this. Nothing worse than going back to the drawing board on a concept only to find out afterwards you misinterpreted the changes requested. The time lost will then bottle neck and fall on the shoulders of the creative department, without deeper understanding of the communication issues within the organisation. See the funny video below on bad clients that I found recently just for a laugh of course

Anyway the point is that in college, you sometimes have the freedom to fight your case for the project you want to do etc, and since majority of people in UX design come from a background of graphic or multimedia design they didnt have as much research involved as UXD. However in UX you will find that you will have to work on what works for the user. You can not design something that you like and that speaks volumes to you and your friends, or for that matter the industry trends. That being said you still have be aware of industry standards and follow changes in trends in the UX and UI industry so that you can stay abreast. However as I have mentioned in the past I sometimes work with very novice users and I have to keep that in mind even though I am constantly looking at very trendy patterns and UX functionality that I would love to implement. If you take one thing away from this, I would say be fearless in coming up with ideas but then narrow them down methodically by reviewing the research and data collected. 

Happy researching

Bye for now!

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