Day# 129: Interview with Eva Jobard UX Designer

Day# 129: Interview with Eva Jobard UX Designer

Hi everyone

So every now and again I come across a really lovely individual who is happy to take the time out of their busy schedule for an interview, today I interviewed Eva Jobard, I connected with her via LinkedIn, noticing that she also completed the same UX course that I did through Udemy. Eva thanks so much for your time, and I am so glad to share your experiences on the blog


Question 1:  I see from your profile that you were first a UX researcher and now you are currently a UX designer, what were some of the differences between the two titles?

Answer: That is a good question, basically as a UX Researcher, my work involved defining, planning and conducting user research and usability testing through various methods. Most of the time a field study or contextual inquiry observing the users using the product.
As a UX Designer, you take all the metrics, findings and observations from the research and you iterate on several solutions to improve the product. Affinity Sorting, empathy maps and personas help me sketch a storyboard and iterate on various screens.


My comments: Eva’s path is interesting because I am hoping to do the opposite and go from UX design to UX research predominantly.

Question 2: Have you had any issues at companies when working in the UX field? I.e. companies not wanting to follow certain processes etc

Answer: I know that some companies are still having a hard time seeing the value and ROI of UX Design or research. Fortunately, more and more are embracing a human centered approach and I think this is a key to both engage the users and improve the business. Everyone wins.
Some agencies base their redesigns on best practices and avoid the research altogether. In the long term, some problems are arising. With this approach, we could miss specific issues users are encountering and design for a segmentation instead of designing for personas, the ones actually using the product. I also experienced working for a startup where designers and developers lacked communication and it resulted in bad feedback from the users and long delays to fix the issues that could have been prevented.


My comments: The comment “Some agencies base their redesigns on best practices and avoid the research altogether.” I have seen this so much! Hoping as you do Eva that it slowly gets better with time. It is so disappointing when a company refuses to budge on spending resources for research

Question. What is the best part about your current job?

Answer: I have recently been hired by Tillhub as a UI/ UX Designer and I am very happy about it! The product is a cash register and merchandise management system for retailers. I will collaborate with the talented team of CPO, Head of Brand & Content, Head of Performance Marketing, and the Engineering team to improve the usability of the system performing user interviews and testings. It was very important to me to be working in the product life cycle from research to design through iterations and to join a team that live for the satisfaction of their users.



Question: What are some of the questions you have faced in UX interviews?

Answer: Explaining my UX process either walking the interviewer through one of my projects or with scenarios. Product Managers and other designers want to see how you think, make sure that you are a problem-solver and a team player. I have been asked a lot of questions to see if I were a good fit for the company’s culture like “what would you do/say if your colleague is having a hard time with the design of a new feature/ doesn’t like your design?”.

For more research-focused positions I had to explain the metrics and why the last design was performing better than the previous ones for example. You need to know your projects very well and be a good storyteller. Show your passion and that you are motivated to learn anything you don’t know yet, being humble and showing empathy are great qualities in UX.


My comments: Such great advise Eva, I think I also struggle with this by overthinking in the situation. Coming from the design industry there were never really any heavy technical based questions, however now in UX I have had to deal with similar questions like the ones you talk about above. I tried working on it by looking at ways to improve my self confidence for one, check out the video below on appearing confident etc by Linda Reynier which has helped me in the past for interviews

Question: What software and platforms do you use to perform your job?

Answer: Google docs & sheets to define the red routes using the severity chart and for competitive analysis. Pen and paper for sketches, storyboarding, paper prototyping. I use Sketch for all my designs, Affinity Designer for illustrations, my favorite prototyping tools are InVision and Marvel, I love its recording feature! After Effects for micro animations and motion design, sometimes Photoshop for photo retouch and mockups. Zeplin to collaborate with the developers.



Question: Any resources or influential role models you can advise one to investigate into, should they want to explore more in-depth into UX?

Answer: I receive several newsletters every week from IDEO, UXPin, Tech Ladies, InVision, Marvel, UX Mastery, Toptal Design Blog, Muzli, Krisztina Szerovay, Dribbble, Kenny Chen.
I also follow on Medium Fabricio Teixera, Dr David Travis, David Hamill, Chris Nodder, Jenny Shen, Bonnie Porter, Yuval Keshtcher, Marina Posniak, Julie Zhuo, Luke Warda, Christian Beck, Geunbae “GB” Lee, Tiffany W. Eaton and many more!


Question: Which are some platforms that you enjoy in terms of their UX?

Answer: Slack, Shazam and Duolingo for both their playfulness and seamless design experience.
Yuka, N26, Vinted and Currency for making products that matter and help people daily, all this with a killer UX.

My comments: I actually just got Duolingo! It is so lovely and really like the added gamification for learning a language. Looking forward to learning Dutch haha..

Thanks again Eva for taking the time to answer some valuable questions, and wishing you all the best with the rest of your career in this amazing industry, happy researching until next time


Bye for now

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