Day#27: How to improve user research on a tight budget

Day#27: How to improve user research on a tight budget

I must say when I have something I find interesting I really dedicate a lot of my time to it, I see no issue with laying in bed and reading UX articles all morning ha-ha unfortunately work normally stops me from doing this. I have already learned so much in such a short time, but as I learn I see how much more there is too learn and it both excites and scares me a little. I hope that if you are reading this you stay motivated and don’t become lazy like I once was in the comfort of a degree and secure job. There is always information and things to learn and, everything so far that I have learned and shared has been free on the internet that I sourced. Anyway, enough of this cheesy motivation stuff is this a blog about motivation or UX!.

So, the author of the article mentions a project they were working on where the client kept asking for relentless changes. I myself have experienced this as a designer, which I will speak about in a little more depth in another post. For this situation though the reason was that the client was unsure of their own strategy and hence the confusion was flowing into the rest of the process. For example, being unsure of the target market can result in a design that is too youthful or to mature and then the client feels misunderstood. If working under very tight deadlines, the following can be done to ascertain crucial info. This in my opinion is a very basic persona that can be drafted internally or with the client.

  • Write down assumptions; age, goals, beliefs, habits
  • Run a survey; test the most basic assumptions
  • Create the survey; keep it short, less than 3-minute surveys get more responses (will investigate more studies on this content in the future)
  • Don’t have too many open-ended questions, you want to be able to collect information and see patterns so control the flow of answer by asking direct questions
  • Send out the survey internally; do this with colleagues and test whether they understand your questions and answer the questions with the type of data you want to get. If not restructure
  • Analyze the results, by calculating all data and comparing variables
  • Support team: This is something I have realized here at one of my current jobs, that the support team have so much information about the online users which the company initially didn’t utilize. The issue now when the redesign is in progress is that it’s people without tech savvy backgrounds trying to make decisions on a tech platform, which is resulting in a bit of conflict anyway back to the content!
  • Something interesting that the article brings up is that is that the feedback that support gets is somewhat biased because it falls under a response bias mechanism, will be doing another post on this in the future
  • Some user research tools were mentioned in the article as well, they are indicated for small businesses but will be looking into them soon
  • Some of the free examples available;
  • SurveyMonkey: https://www.surveymonkey.com/
  • Type form: https://www.typeform.com/
  • Google forms: https://www.google.com/forms/about/

Will chat more about this in my next post, until next time Uxers!

Bye for now!

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