Day#28: How to improve user research on a tight budget (part 2)

Day#28: How to improve user research on a tight budget (part 2)

The article

Give your data meaning

  • Separate data into different personas
  • Possibly separate by color to easily differentiate
  • Cluster similar behavior and thought patterns together
  • Empathy maps? Hmm this is new for me! Going to do a specific post on this concept in the future but for now, empathy maps basically display the users feelings on a concept, belief etc
  • Keep user documents handy, I like this concept and I often saw it when I was watching the YouTube channel the future I really recommend you watch it! Their process would be doing a brainstorm and the environment would have hand written post its and diagrams everywhere. This helps keeps everyone on track, however may also be distracting so decide what works best for your environment and team

A/B testing

  • I am going to do a post where I speak with a developer on his views on A/B testing in detail but for now let’s look at what this article explains about A/B testing
  • A/B testing assists with determining through testing if an increase in engagement and conversions happen
  • Understanding copy that results in more engagement or conversions
  • Seeing if users like a design vs another design
  • The why is still lacking and to my understanding this where an interview can help by trying to get the interviewee to voice their concerns verbally
  • Usertesting is a tool that helps you by recruiting users and allows testing for as little as $50, wow! I think we will investigate this for testing our project. I want the user testing to be unbiased, so family and friends are out of the picture and was struggling with thinking about how we can perform testing

I like the way the article defines the review process with the client or stakeholders, this for me is a game changer in terms of general design I was never given the time or resources to understand the concept before pushing out a design. I really love now presenting content that is both intentional and visually pleasing. Instead of asking “do you like this” ask “Do you think the target market would like this”. I often struggle with this, currently working with stakeholders who are very conservative for a company whose target market is late teens to early 20’s. The problem is they have not made efforts to stay abreast with what is current, but often in my determination to recreate the experience as something more youthful they often feel it is too different from the original artwork and concepts they were used to. It is slow progress, but my research skills are certainly influencing their decisions as apposed to me just presenting visuals that would be difficult for me to argue my reasons on.

All in all, enjoyed the article, and found it informative and helpful, until next time

Bye for now!

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