Day #:36 The complex relationship between data and design in UX

Day #:36 The complex relationship between data and design in UX

I have been watching Tedtalks for a few years now, I absolutely love video based learning and I would say I am on YouTube most of the time. Surprising for someone that has not released a post on a YouTube video in a while but I thought I would look at articles for reference material for a bit. Anyway I think one way to immerse oneself in an industry is by reading, writing and watching everything there is to know about it. I also want to do more posts on podcasts, but for now here is my summary of the video for today’s post

2 important questions that the speaker mentions

  • What is it the user wants to accomplish when they use our products
  • How well is the company delivering that experience to them

The speaker also talks about A/B testing

  • She indicates that the best practise for A/B testing 1% – 5% of your user base
  • And you would test a new idea, layout, concept on them in this fashion. I was actually thinking of integrating A/B testing in one of my current jobs. The company in question has many different styles of campaigns and I wanted to do a focused testing method to determine what type of campaigns work best and for what areas. More on that in a later post
  • The speaker mentions something extremely interesting about their A/B testing process, through their testing users made comments saying that there was more content on the interface, what was interesting was the content didn’t change at all. The design was changed from a light layout to a darker layout which was less jarring on the eyes, check out my article on bright colors for digital here. This shows that changes in design can change impressions of an experience in such a large way
  • There is also another example of a simple icon change that was A/B tested and had massive amounts of people listening to more music without the button. I personally have questions on this. For example were they tested only on long term existing users who knew the interface or new users as well? Either way it is interesting how leaving out a button can result in such different results

The talk was pleasant and very informative, speaking about how designers can extrapolate data and conceptualize with purpose in my opinion this best form of design. This speaker has another YouTube video on Spotify which I will be watching soon so look out for my post on that soon

Bye for now!

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