Day#62:The UX of user research surveys

Day#62:The UX of user research surveys

Invision is one of the many tools that companies will be looking for when one is applying for a UX position. They provide an easy to use platform with tools for commenting with other members of the teams and clients. I have used it with agencies and personally, it really does help. Adobe has been around for such a long time but I often feel they don’t always consider new ways to improve the user experience of the software. Something as simple as allowing others to comment on an artwork can save valuable time, track comments and prevent misunderstandings. For now let’s go through one of the many articles that Invision publish on their blog. The article

“1. First-person questions push respondents to recount actual past events rather than their opinions
As mentioned earlier, we want the respondent to tell us actual stories about their experiences. Stories are powerful because they tell us what the person actually did. If you’ve done usability testing, you know that what people 
say they would do versus what they actually do can be dramatically different.”

I was faced with a question on my plan for collecting data on users recently, “how would the research you find help us with the app since we already have the app live” I think sometimes you may not know exactly the type of answers users may produce but you can ask the right type of questions to get content that you as the UX designer/ researcher are interested in. The information gathered can be used to understand how to better advertise to the users and possibly understand issues that the users are faced with on a regular basis in the application. Surveys can be done in person or on one of the many online platforms that provide free surveys. The platforms have paid for models which allow for extracting data and allowing for more questions as well, so make sure that the platform you choose suits your project. Surveys can also be a lengthy process having completely unique answers and then having to make sense from all the information collected.

It takes a great amount of organisation and processes in place to be able to sift through all the content gathered from surveys and interviews and make sense from it, in UX you have to be most careful about the way you phrase questions. I often think about it like a court case where you can’t lead the witness ha-ha, anyway until next time

Bye for now!

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