Day#83: Card sorting, the good, the bad and the organised

Day#83: Card sorting, the good, the bad and the organised

So card sorting is one of the many techniques used to understand the user in the user experience process. The idea is to understand how users group certain content, this is done by having basic actions or concepts written on cards and then having participants group the various cards into categories they believe are suitable. This helps with then creating a user journey with the way participants group content. However steps need to be taken to ensure that the grouping is as accurate as possible, this can be done by having multiple participants as well as looking at wording used. For example often people may include topics using the same word but have completely different meanings. Changing wording may help prevent this but always be aware of this motive for grouping when conducting the card sorting. Below is a really quick and simple explanation of card sorting enjoy!

I have included another video below on card sorting methods, there are lots and lots of free resources online for this method. Often different people and organisations also have different nuances that work for them. So I would advise looking at multiple people and how they carry out their card sorting to find a process that works for you. Below is a video from lynda.com through a video on Youtube. This particular video indicates how you should conduct the first set of card sorting individually with participants. I however think often you may not have that kind of time at your organisation. Take a look at the method and see which are the ideas you could use for your next card sorting event.

I would suggest holding a card sorting with multiple participants, who are convinced by a voucher or free sample of some kind. then introduce the event by stating your goals for the day, and how the process works. Allowing the process to be conducted in silence will help everyone work individually and not be influenced by one another. The participants should also be made aware that there are no wrong answers and they should group content on the way they see items at first glance, and not spend too much time mulling over decisions of groupings. Happy researching!

Bye for now

 

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