Day# 149: Usability tests, what users say they need and what they actually need

Day# 149: Usability tests, what users say they need and what they actually need

So this comes from a place of my own mistakes, it’s a bit of a side story but it will make sense once you read through it. if you don’t know this about me, I Uxergirl was a skincare nerd. I loved learning about ingredients, and products used for certain skin issues, I loved trying new products and watched countless YouTube videos on skin care. I then decided I would import and sell products locally, i asked people on groups if they would purchase it and people were like YESS all the way. Then when it came down to actually placing orders those same people were nowhere to be found. Luckily I didn’t order that much stock, I also think the site had many functional issues so it may not only have been the act of people saying one thing and doing something different.

This was before I got into UX so I was basing all my decisions on the site on a template i had bought which also did not help my business either. Anyway the purpose of this story is to help you understand that users don’t always know what they want, or they may feel socially pressured in the situation at hand to be nice in their answer. Whether it be on social media or in person, questions always need to be phrased in such a way so that the user understands that their answers will not offend you because the product they are reviewing is your brain child. They need to feel comfortable to make statements on a whole about the product, but also you can not expect user in usability tests to come up with all the answers for the possible solutions you may need to implement for the product. Below I have included an example of Gorilla testing, I could not find a lab usability test based scenario so this will have to do, keep in mind though I don’t necessarily agree with the 5 person rule. check out this article on the Nielson/Norman Group discussing the 5 person test interview scenario

Also depending on the project, you may not even be able to find users that will be using your specific product at any cafe, for a company like Google I think it certainly is more general and easier but yes just something to also consider when performing testing with users. 



Happy researching, until next time, bye for now!

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