Day#185: Progressive disclosure in UX

Day#185: Progressive disclosure in UX

Hey Uxers! So for today I wanted to discuss progressive Disclosure it is basically the process in which information is disclosed to the user as they progress. The reason for this would be because the user can easily become confused and overwhelmed when the content is too intricate or just too many options and details to fill in and choose from. This in part relates to the Jam theory which I have discussed before in another post. The Jam theory for those of you who have not heard of it before, states that more options equals less commitment from customers, the study goes into a lot more detail and you can learn more about their findings here.

In relation to understanding the concept from a video, check out the video below where the presenter explains the concept of Progressive Disclosure using an example in her presentation. It is short and sweet so give it a watch, if you are still feeling slightly confused about the premise of progressive disclosure.

The concept may seem simple, but I know that some projects can have many complicated features and choices for the user to progress through. The goal is to remember to not overload the user and guide them seamlessly through the process. When you are conducting usability testing keep progressive disclosure in mind for identifying why users may not follow through with a particular action or complete a task. Before ending off, I wanted to add another video that I found on progressive disclosure. The video does not have great sound but uses some interesting and easy to understand examples for progressive disclosure. For example the You-tuber refers to how the lines at an amusement park are set up so that you don’t see the daunting sight of the actual line, instead the design of the queue section for rides is angled and has separators to give park goers the impression that it is not as long as it is. This could be more frustrating for park goers but I have also seen it being done at local parks in my country, so seems like it is an international method for amusement parks. The other example that is used in the video is drop down menus with the drop down providing the details for the user if they choose to click it and want more info, or would like to add more detail to their request etc. 


Happy researching Uxers!

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